Logotype Design

The Lens is a digital media publication outsourcing coverage from local creators directly affected by policy, politics, and culture.

They asked for a word mark that could stand alongside those of major news sources. After playing with logos inspired by Bauhaus & De Stijl imagery, and then attempting a modern take on the gothic word marks of New York Times and Washington Post, we ultimately settled on a simple wordplay logo.

Webpage and e-newsletter designed by Nesrine Majzoub

Sketchbook photography and edits by Arianna Cabebe