Logo & Marketing Collateral Design
Localzown is an online platform connecting local food producers directly to their buyers. The clients introduced themselves as "health-conscious, humanitarian, rad surfers," and wanted their brand to fit that bill. As a proponent of fresh food who to this day does not know how to surf, I jumped at the opportunity.
The idea guiding the logo’s construction was to combine the visual language of tech symbols (clean/modern style) with imagery that would attract localvores and agricultural folk. The color scheme was inspired by produce. The pulp business cards aligned with their eco-friendly brand.
Sketchbook photography and edits by Arianna Cabebe