Logo & Marketing Collateral Design

Localzown is an online platform connecting local food producers directly to their buyers. The clients introduced themselves as "health-conscious, humanitarian, rad surfers," and wanted their brand to fit that bill. As a lover of fresh food who—to this day—does not know how to surf, I jumped at the opportunity.

The idea guiding the logo’s design was to combine tech’s clean and modern style with images that capture localvores and agricultural folk. The color scheme was inspired by the vibrance of fresh produce. The pulp business cards aligned with their eco-friendly brand.

Sketchbook photography and edits by Arianna Cabebe